Our Services 26.10.2023
Delivering brilliant 3D Point-Of-Sale display solutions
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Delivering brilliant 3D Point-Of-Sale display solutions
Point-of-sales displays can be a game-changer when it comes to promoting products at retail locations and boosting sales, but they come with their own challenges. At ARIAN, we understand how important it is to overcome these hurdles to maximise the impact of POS displays and increase your product’s visibility and return on investment.
To help you make the most of your 3D POS displays, we have compiled some of these challenges and asked our team of experts for tips and tricks on how to navigate and conquer these barriers:
POS display challenges and how to overcome them:
1. Visual clutter: Competitor products, restricted space, shopper activity, and general in-store signage are all set up to capture the attention of the shoppers and can serve as challenges for a brand to stand out.
Pro tip: Having a clear understanding of the retailer space, including the lighting and aesthetics, supported by clear product messaging and an incentive to purchase will help elevate your brand and let it stand-out.
2. Design and aesthetics: Creating displays that are eye-catching, visually appealing, but also convey the brand and product’s message is difficult.
Pro tip: Consider the structure, materials and finishes to help maximise a product display that will resonate with the shopper.
3. Customisation: Tailoring POS displays to specific store layouts, customer demographics, or regional references can be a logistical headache.
Pro tip: Utilise a supply partner that uses digital printing capabilities to customize your POS displays, combined with pan-Europe distribution partners, so that the most cost effective and reliable carrier is used based on each destination.
4. Retailer compliance: Retailer guidelines and regulations, including size, placement and aesthetics mean that brands often have limited flexibility to ‘stand out from the crowd’.
Pro tip: Choose a supply partner that understands the retailer guidelines in detail, ensuring that they design and produce displays that push the ‘art of the possible’ whilst remaining retailer compliant.
5. Cost / ROI: It’s a careful balance between maximising product sales vs cost to secure the retailer space and to produce and deliver your displays.
Pro tip: Analyse historical performance data and utilise a supply partner that minimises production and shipping costs, reducing the touchpoints and associated costs throughout.
6. Seasonal & Promotional Changes: Updating POS displays for seasonal promotions, sales, or new product launches can be time-consuming and costly.
Pro tip: Conside...