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Senior Specialist Paid Social (f/m/d)
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karriere.at/jobs/10022632
Senior Specialist Paid Social (f/m/d)
About this job
Employment type
Full Time (Permanent employment)
Salary
from 42,000 € yearly
Seniority level
Professional Experience
Work model
Hybrid
Place of work
Wien 21. Bezirk (Floridsdorf)
Field of work
Marketing
Unfilled vacancies
1 vacancy unfilled for this position
About the company
Employer
Holzkern - Time for Nature GmbH
Number of employees
101 - 500 employees
Locations
Wien, Innsbruck, Graz, Salzburg
Do we have your attention?
We don’t think in “campaigns.” We think in NC-ROAS, MER, and the next €10K — and where it should go. We’re looking for someone who feels the same way about a Meta account that other people feel about a good crossword: a puzzle worth solving, every single day.
As Senior Specialist Paid Social , you’ll own the strategy, execution, and optimization of our biddable media — Meta first, Pinterest close behind, and the next platforms we decide are worth a real test. You’ll steer the spend that turns strangers into Holzkern customers, you’ll find the angles nobody else has found yet, and you’ll run it all end to end. If you live in Ads Manager, get genuinely excited by a clean incrementality read, and can’t help reverse-engineering why a competitor’s ad is working — keep reading.
Your areas of responsibility
An eight-figure annual paid social budget.** You steer it, pace it, and forecast it — and you decide where the next €10K does the most work.
The number that matters.** New-customer ROAS (NC-ROAS) and blended efficiency (MER) — not just platform-reported ROAS. You think in incrementality, not vanity metrics.
Meta, like a specialist.** A modern, consolidated account architecture — Advantage+Shopping (ASC), prospecting, retargeting — and you know why it’s built that way.
Signal quality, end to end.** CAPI / server-side tracking, consent mode, custom conversions, clean attribution in a post-iOS, privacy-first world.
Creative testing as your superpower.** Hypothesis-driven frameworks across hooks, angles, formats, and offers — one variable at a time, clear learning out. You read thumb-stop and hook rates, catch fatigue early, and scale winners with conviction.
The data↔creative bridge.** You brief creatives, not just buy them — turning performance signal into direction for our content team and our best assets into the nex...
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