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Team Lead CRM & Lifecycle Marketing (f/m/d)
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karriere.at/jobs/10029973
Team Lead CRM & Lifecycle Marketing (f/m/d)
"CRM is not a support function – it is the engine behind customer lifetime value and brand loyalty."
About this job
Employment type
Full Time (Permanent employment)
Salary
50,000 € to 56,000 € yearly
Seniority level
Professional Experience, Project or Team Lead, Senior Position
Work model
1 vacancy unfilled for this position
About the company
Employer
Holzkern - Time for Nature GmbH
Number of employees
101 - 500 employees
Locations
Wien, Innsbruck, Graz, Salzburg
As our Team Lead CRM & Lifecycle Marketing, you will shape the strategic, technological, and operational development of our customer communication.
You will ensure that our customers receive personalized and relevant experiences across every stage of the customer lifecycle. Your focus will be on marketing automation, scalable CRM processes, seamless system integrations, and increasing Customer Lifetime Value through data-driven insights and outstanding content.
At the heart of this role is one guiding principle:
"CRM is not a support function – it is the engine behind customer lifetime value and brand loyalty."
Your areas of responsibility
Strategic Responsibility
* Take full ownership of our CRM ecosystem, including email, SMS, WhatsApp, direct mail, inserts, and our Premium Club.
* Develop and implement a long-term CRM and lifecycle marketing strategy focused on automation, customer loyalty, retention, and Customer Lifetime Value.
* Manage CRM performance based on relevant KPIs such as Customer Lifetime Value, email and automation flow revenue, retention rate, NPS, and contribution margin.
* Position CRM as a strategic business partner and growth driver across the company.
* Continuously develop our loyalty program to increase customer retention, Customer Lifetime Value, and profitability.
* Translate customer data and business objectives into actionable CRM initiatives.
Lifecycle & Automation
* Design, optimize, and scale automated customer lifecycle journeys across acquisition, onboarding, engagement, retention, loyalty, and reactivation.
* Expand AI-supported personalization, dynamic content, predictive segmentation, and automated CRM campaigns....
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