Your responsibilities
Develop and execute SEA strategies aligned with business goals, specifically tailored for B2B target audiences and complex sales cycles
Consult stakeholders across various B2B business units to ensure a joint strategic approach
Analyze and report on SEA campaign performance, pr...
Your responsibilities
Develop and execute SEA strategies aligned with business goals, specifically tailored for B2B target audiences and complex sales cycles
Consult stakeholders across various B2B business units to ensure a joint strategic approach
Analyze and report on SEA campaign performance, providing optimization recommendations
Conduct keyword research, data analysis and trend identification for SEA strategies
Collaborate with content and design teams for SEA-optimized content
Monitor website traffic and user behavior to optimize site architecture, content and SEA
Stay current with industry trends, algorithms and best practices
Communicate progress and explain technical concepts to stakeholders